Helps control plaque and tartar buildup and whitens teeth every time you brush, without artificial ingredients or harsh abrasives that can damage enamel. Silica removes stains that form on teeth over time, making teeth whiter. Does not contain saccharin, artificial sweeteners, preservatives, colors, flavors, or animal ingredients. No animal testing. Toothpaste box made of 100% recycled paperboard. Peppermint flavor. Fluoride-free.